Discover
where Italian savoir-faire
comes to life
Discover
where Italian savoir-faire
comes to life
Behind the gates of historical buildings, magical courtyards and renovated centuries-old factories, the Italian genius, culture and artisanal savoir-faire become artefacts which we often experience just as a materialistic, final outcome. ApritiModa unveils its behind-the-scenes, the places where this prized artisanal process originates.
La bellezza salverà il mondo
A man who works with his hands is a labourer.
A man who works with his hands and his head is a craftsman.
A man who works with his hands, his head, and his heart is an artist.
On the 23rd and 24th of October 2021, eighty-six houses across 14 Italian regions have opened their doors and allowed the public to experience first-hand their beauty and know-how.
ApritiModa is becoming the ever-growing showcase of a widespread, unique and priceless heritage, which defines our cultural identity.
Big and small, famous and unknown, on the catwalks or behind the scenes…
From the north, to the south, to the islands…
All together, they presented themselves, spreading joy, pride and hope for the future. ApritiModa 2021 was a really big party.
Thank you all so much!
And see you on the 22nd and 23rd October, 2022.
Cinzia Sasso
and the ApritiModa staff
